If anyone still needed any convincing as to the positive ROI of social media and marketing here are 30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All | SEOptimise.
These studies include case studies covering :
I had the great pleasure of helping Jo Branagan, chairwoman of the East Riding Business Network, to develop their social media strategy. One of the most important processes that I advocate is that:
1. You know what you want to achieve. Have the goals that you want to reach - manage your expectations.
2. Set up your website and social media platforms ensuring they have the correct information, photos, backgrounds and are consistent. Also look at your social media policy - do you have one?
3. Ensure that your team understand how to use the social media tools and the social media strategy.
4. Communicate your message - educate your group, organisation, team.
Unfortunately, due to infrastructure problems, after 10 people started logging onto the wi-fi, the system crashed and no-one could access Twitter or LinkedIn.
However, the session went on and with over 50 people in the audience, the East Riding Business Network saw an overnight uptake of their LinkedIn group, with some additional members coming on board as well! Now that's return on investment in a week!
We also had great media coverage from BBC Radio Humberside and the Hull Daily Mail.
We're pleased to announce that Imagine dpm have agreed to support the Hull Girl Geek Dinners (part of the Girl Geek Dinner international community).
The first of this year's series of Hull Girl Geek Dinners, starting on Thursday 11th March, and is being sponsored by the University of Hull. Hull Girl Geeks is about bringing together women who like or work within science and technology, which is pretty much everyone these days. This is the FIRST meeting whereby local business women (and men) and university students are getting together. We hope that we will be able to build this community to encourage ladies from schools, colleges, university and employment /industry to engage with each other and share their tech stories and support.
It will be hosted at Hull's incredibly amazing HIVE venue and we will be having a demonstration (yes - we will be wearing 3D glasses so that we can be 'immersed' into a virtual reality!). Hull Immersive Visualization Environment (HIVE) is based at The University of Hull, next to the Computer Science Department.
This, the 3rd event, is the first of a series of collaborations between Hull Girl Geek Dinners, Leeds Girl Geeks and supported by UKRC and WYLNN.
Our speakers for the evening :
Emma McGrattan
Emma McGrattan - Senior Vice President of Engineering, is responsible for the development and integration of the Ingres database and associated products and technologies. A leading authority in DBMS technologies, Miss McGrattan has been instrumental in the ongoing success of the Ingres product line. She will talk about women in science and the challenges that they face.
Emma Smith-Howe - Will tell us more about HIVE and provide a demonstration of this fantastic 3D facility that all participants will have an opportunity to experience.
so what's a girl geek dinner anyway? -- click the link for more information about the Girl Geek Dinners around the world (yes - this is global!)
The evening will be informal, friendly and chilled. For just £10, you can enjoy some food, drinks and the chance to hang out with the city's brightest creatives, technologists, programmers, entrepreneurs, marketeers, PR professionals and creative & digital girls - we only have 20 places available for the event so you'll need to be quick!
AND Boys/Men? Of course you're welcome!
Either be invited or come with a girl!
The event starts at 6.30 pm
6.30 - 7.00 : Dinner, Drinks and Registration
7.00 - 7.05 : Introductions : nti's Leia Bassett, Jasmine Cornes & Delia MacNamara
7.05 - 7.35 : Emma McGrattan : "Inspiring Women in Science"
7.35 - 7.40 : Q&A
7.40 - 8.10 : Emma Smith-Howe (HIVE Co-ordinator)
8.10 - 8.20 : Q&A
8.20 - 8.30 : Final Note : Jasmine Cornes
8.30 - 9.00 : Networking
Why not join our Facebook Group and keep up to date and informed!
This event is going to be filmed. By registering for a place, you agree to be filmed. If you have any issues with this please contact delia.macnamara@imaginedpm.co.uk
As social media gets firmly established as a web tool in our daily lives, and with more social media products coming to market, I suggest that you create a Google Doc with some of the following so that all you need to do is copy and paste the information whenever you are registering:
Watching Loose Women, Kate Thorton interviewed Alistair Campbell about his politics and the media. It was interesting to hear that instead of buying all the newspapers, he now only buys two, and rarely watches the broadcast news. The rest is sourced from blogs and social media.
He points out that the public are not interested in the media hype or points of view (which he feels are pre-determined and with agenda).
In terms of business, not understanding social media, or how information is collated and distributed via the internet is absolutely detrimental to their business. Perhaps the impact will not be felt now, but in the future when our youth, the public/the citizens of tomorrow, who have been encouraged to have a voice throughout their education start to be the consumers, businesses - even SMEs - will feel their impact.
This story follows from:
Citizen Journalism : Shaping Our Future
One of the simple pleasures is coming back as Poloroid bring back their much loved instant film cameras. I personally have one from the 80s and the mini Polaroid version that came out in the mid-90s (many a party shot there). Now in this age of the digital camera, sometimes it's nice to have the "instant" image to be able to give to someone or just hold in one's hand despite any dodgy camera work or ill-timed facial expression.
So, it's back. Here, WebProNews have the interview with Jon Pollock, Polaroid’s Chief Marketing Officer, at CES 2010.
Out comes the news that a 15-year-old Japanese girl, “Bunny”, made more than $611,000 selling more than 110,000 paperback copies of a novel she wrote by mostly texting on her cellphone.
http://www.latimes.com/news/nationworld/world/
The Japanese have created this form of writing, called "keitai" -- cellphone -- novels, via the mobile phone. This is where a text message is sent to a website and published as a novel.
Maho i-Land is the largest cell phone novel site that carries more than a million titles, mainly novice writers, all which are available for free.
One question to raise is : How will this be adopted in education? Will it be adopted to encourage literacy, albeit short form and digital?
This looks like it is going to be a growing industry - especially amongst the younger generation who are used to the short form texting and using the mobile phone as their "personal source for everything".
For now, though, its popularity and success are determined by the published book sales.
For more information, see Wikipedia : Cell phone novel
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